We are delighted to be working with – and supporting – Livingston Youth Foundation (LYF). Launched today, 17th January 2012, by Sports Minister Shona Robison and SFA Chief Executive Stewart Regan.

LYF is a charity with the principal aim of increasing participation in football among West Lothian’s boys and girls. The Foundation has 4 key partners in West Lothian Council, West Lothian College, West Lothian Leisure and Livingston Football Club.

The outcomes for which the Foundation aims include improved health and fitness for West Lothian youngsters, a rediscovery of the fun in active play, stronger boys and girls teams across the County and a successful professional club in West Lothian. The Foundation will bring together the resources of its key partners to offer a consolidated programme of football activities and coaching courses from season 2012/2013.

As our chosen charity, Marketing Matters will be donating marketing and design resources and support to the Foundation, throughout 2012. We have already designed the logo and stationery and supported them in their media launch. The next project is the website, which will go live in February and we will continue to provide whatever support is required. We are thrilled to be working with Gordon Ford and his team of Trustees and wish them every success in the years to come.